(Over-the-Top) and CTV (Connected TV) advertising are two digital advertising methods that have gained significant traction in recent years. They both target audiences through streaming media, but they operate in slightly different contexts and have unique advantages for advertisers. OTT Advertising: OTT refers to the delivery of video content over the internet, directly to viewers,…
Connected TV (CTV) advertising has emerged as a powerful tool for brands looking to boost their brand awareness in the digital age. With the rapid growth of connected TV devices, such as smart TVs and streaming platforms, CTV advertising offers a unique opportunity to reach a highly engaged and targeted audience. In this article, we…
In this comprehensive explanation, we will delve into the origins, workings, and impact of ORTB on programmatic advertising and its broader implications for digital marketing. Introduction to OpenRTB OpenRTB, often referred to as ORTB, is a protocol developed to enable real-time programmatic buying and selling of digital advertising inventory. It facilitates communication between ad exchanges,…
Introduction Connected TV (CTV) has emerged as a game-changer in the world of television, transforming the way audiences consume content and challenging traditional broadcasting models. CTV refers to the convergence of television and the internet, enabling viewers to stream content directly to their televisions through smart devices and internet-connected platforms. This article explores the growth,…